Abstract
In 1850, beer was scarce in Mexico; most Mexicans instead drank traditional fermented beverages made from a variety of plants, such as maize and maguey. But by 1930, beer had become one of the country’s largest modern industries, and by mid-century it was the alcoholic beverage of choice for most Mexicans. Today, Mexico is the world’s largest exporter of beer. The geography of beer in Mexico thus has a relatively recent history. Its origins lie in the 1890s, when a number of dominant breweries emerged to command regional markets from their bases in rapidly growing provincial cities. Through the twentieth century, as urbanization accelerated and Mexicans increasingly turned to beer, three of these fought for a national presence. By the 1980s, buy-outs and mergers yielded a duopoly poised to pursue exports aggressively. The historical geography of Mexican beer can thus be mapped globally as well as over a century of shifting regional and national production.
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Notes
- 1.
- 2.
Documents on these projects can be found in Mexico’s Archivo General de la Nación, Ramo Industrias Nuevas, box 54, folder 3; México, Secretaría de Fomento 1904, Memoria 1901–1904; México, Secretaría de Fomento 1909, Memoria 1908–1909; Diario Oficial de la Nación, March 12, 1904; and El Economista Mexicano, December 10, 1904, January 21, 1905, and May 26, 1906.
- 3.
Efforts by the authors to quantify annual levels of beer production, importation, and consumption in nineteenth and twentieth century Mexico are ongoing. All statistics used in this chapter represent rough estimates and indicate orders of magnitude and are derived from the following sources, unless otherwise noted: Haber 1989, tables 4.3, 8.2, and 9.4; Serrano 1955, p. 9, 63; El Colegio de México 1960, p. 207, 208; and United States 1880–1911, various issues. See also the census published in México, Secretaría de Fomento, Dirección de Estadística 1900, Anuario estadístico, where we adjusted the annual production of the Compañía Cervecera de Chihuahua from 6.7 to 1.25 million L according to the discussion in Recio 2007.
- 4.
By the 1920s, the Cervecerías Chihuahua and La Perla were no longer among the largest firms, though the list now included the Cervecería Modelo.
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Gauss, S., Beatty, E. (2014). The World’s Beer: The Historical Geography of Brewing in Mexico. In: Patterson, M., Hoalst-Pullen, N. (eds) The Geography of Beer. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7787-3_6
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