Abstract
In October 2007 DSG International plc, the second-largest consumer electronics retailer, in Europe celebrated 70 years of existence but was looking into the commercial abyss. After decades of strong growth, by October 2007 growth had faltered and market share was being lost. In the financial year that ended in May 2008 it recorded a post-tax loss of GBP 259.7 million – its first ever annual financial loss. How did it get here and what was to be done?
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Dawson, J., Usui, K. (2011). Renewal and Transformation of Value in an International Retailer: Dixons Retail plc. In: Zentes, J., Swoboda, B., Morschett, D. (eds) Fallstudien zum Internationalen Management. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-6793-0_35
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DOI: https://doi.org/10.1007/978-3-8349-6793-0_35
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