Abstract
In the 1960s, using credit cards from Diner’s Club or American Express to make payments was not only a symbol of convenience, but also of prestige. Only people with a certain social standing could have such credit cards, and credit card companies made money by charging annual fees.
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Wei et al. (2011)
Reference
Wei W, Guiping L, Wuxiang Z (2011) Platform-based business model: the secret of facebook and twitter (in Chinese). Money makers
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Lin, G., Wei, W., Zhu, W. (2015). Combination Pricing (Part I). In: The Principle of Profit Models. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-44714-7_8
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DOI: https://doi.org/10.1007/978-3-662-44714-7_8
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