Abstract
The luxury goods industry is another emerging market in China. In particular, yachts are among the hottest new products in luxury good consumption, attracting many companies to enter and play in the market. However, one of the challenges of operating in the industry lies in the highly customized nature of the end products, making it difficult for companies to gain economies of scale and be profitable. Sunbird, the leading yacht maker whose case will be discussed in this chapter, developed a modulated business infrastructure that combined standardization of production with customization in design.
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Notes
- 1.
Bain & Company: http://www.bain.cn/news.php?act=show&id=407
- 2.
Eastmoney Data Center: http://data.eastmoney.com/xg/xg/detail/300123.html
- 3.
For example, Macau’s Regulation 82/99M.
- 4.
China’s Ministry of Transportation: http://www.gov.cn/flfg/2008-08/13/content_1070955.htm
- 5.
Ministry of Land and Resources of the People’s Republic of China: http://www.mlr.gov.cn
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China Statistical Year Book 2009, by National Bureau of Statistics of China: http://www.stats.gov.cn
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China Merchants Bank, Bain & Company: China Private Wealth Report 2011: http://www.bain.cn/news.php?act=show&id=346
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The Central Government of P. R. China: http://www.gov.cn/zwgk/2009-12/03/content_1479523.htm
- 9.
Maritime Safety Administration of P. R. China: http://www.msa.gov.cn/
- 10.
Sunbird Yacht Co., Ltd, Annual Report 2008–2012.
- 11.
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Data Source: Trademark Office of the State Administration for Industry & Commerce of the People’s Republic of China: http://sbj.saic.gov.cn
- 13.
Prospectus of Sunbird Yacht Company Limited, Announcements: http://www.cnsunbird.com
- 14.
Prospectus of Sunbird Yacht Company Limited: http://www.csrc.gov.cn/pub/zjhpublic/cyb/cybypl/201007/P020100730550203127239.pdf
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Wang, J.G., Yang, J. (2013). The Bird of First Light: The Story of Sunbird Yacht. In: Who Gets Funds from China’s Capital Market?. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-44913-0_7
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DOI: https://doi.org/10.1007/978-3-642-44913-0_7
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