Abstract
Creative destruction–the creation of new industries and the destruction of old industries–is a very abstract concept. Those teaching entrepreneurship, where creative destruction is a central feature, often struggle to communicate the dynamism of industry evolution where industry disruption can yield innovation, entrepreneurial opportunities and new wealth. This paper examines the application of human-computer interaction (HCI) and specifically information visualization to entrepreneurship education, a specialized area of business education. We create and evaluate different 2-D and 3-D visualizations of industry evolution in the Popular Music Industry between 1951 and 2008 to determine which visualizations correspond to superior comprehension of creative destruction. Particularly, our challenge was to represent the emergence of 13 major markets and 193 submarkets in the context of six decades of music industry evolution and disruption. The results suggest information visualization is a resource for entrepreneurship education and that significant improvements can be made over current idiosyncratic methods of representing industry evolution.
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Noyes, E., Deligiannidis, L. (2012). 2D and 3D Visualizations of Creative Destruction for Entrepreneurship Education. In: Hippe, Z.S., Kulikowski, J.L., Mroczek, T. (eds) Human – Computer Systems Interaction: Backgrounds and Applications 2. Advances in Intelligent and Soft Computing, vol 99. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23172-8_19
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DOI: https://doi.org/10.1007/978-3-642-23172-8_19
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23171-1
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