Abstract
The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediaries who provide services to producers of digital goods. We also identify a set of unique descriptors for these process intermediaries that make them vital to long tail producers, and the factors that bring them together.
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Kauffman, R.J., Raghu, T.S., Sopha, M. (2010). Producer-Intermediary Relationships in the Long Tail. In: Sharman, R., Rao, H.R., Raghu, T.S. (eds) Exploring the Grand Challenges for Next Generation E-Business. WEB 2009. Lecture Notes in Business Information Processing, vol 52. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-17449-0_10
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DOI: https://doi.org/10.1007/978-3-642-17449-0_10
Publisher Name: Springer, Berlin, Heidelberg
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