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Personalization in E-Commerce Applications

  • Chapter
The Adaptive Web

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4321))

Abstract

This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce and we discuss how personalization strategies can help companies to face such challenges. Then, we describe the aspects of personalization, taken as a general technique for the customization of services to the user, which have been successfully employed in e-commerce Web sites. To conclude, we present some emerging trends and and we discuss future perspectives.

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  1. Dipartimento di Informatica, Università di Torino, Corso Svizzera 185, Torino, Italy

    Anna Goy, Liliana Ardissono & Giovanna Petrone

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  1. Anna Goy
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Peter Brusilovsky Alfred Kobsa Wolfgang Nejdl

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Goy, A., Ardissono, L., Petrone, G. (2007). Personalization in E-Commerce Applications. In: Brusilovsky, P., Kobsa, A., Nejdl, W. (eds) The Adaptive Web. Lecture Notes in Computer Science, vol 4321. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72079-9_16

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