Abstract
Much has been written about what constitutes good principles of web design. Significantly less attention has been paid to the related communication issues. Critical success factors taken from a pilot study of nine organisations are listed in this paper. We show that they imply that communication aspects of design and implementation of web presence of organisations are key. We point out and classify typical communication barriers. We argue that using localisation abstraction and metaphors can help to overcome communication barriers, implying that their use may enhance the user’s understanding and successful navigation through a web site. Our overall implication is that methods for the development of web applications need to shift their focus from technical aspects of applications to communication aspects in particular and on human factors in general.
The research reported in this article is supported by the Massey University Academy of Business Research Fund (Project “Story boarding for web-based services”, 2002/03).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Anderson, S., Campbell, C., Hindle, P.J., Scasny, R.: Editing a web site: Extending the levels of edit. IEEE Transactions onProfessional Communication 41(1), 47–57 (1998)
Blyth, D.: Point and click content. New Zealand PC World’s Web Guide (1999)
Carroll, J., Mack, R., Kellogg, W.: Interface metaphors and user interface design. In: Helander, M. (ed.) Handbook of human-computer interaction, pp. 67–85. Elsevier Science, North-Holland (1988)
Clampitt, P.G.: Communicating for managerial effectiveness. Sage, London (2001)
Collier, Y.: Telemarketing: The present and the future. B & FS 116(3), 50 (2002)
Durham, M.: Organisational web sites: How and how well do they communicate? Australian Journal of Communication 27(3), 1–14 (2000)
Larson, K., Czerwinski, M.: Web page design: Implications of memory, structure and scent for information retrieval. In: Proceeding CHI 1998. Los Angeles, CA (1998)
Matthews, C.: Internet banking in new zealand - A critique. New Zealand Banker, pp. 26–28 (March 1998)
Morkes, J., Nielsen, J.: Concise, scannable and objective: How to write for the web. Jakob Nielsen’s Alertbox (1997), http://www.useit.com/alertbox/9710.html
Raisch, W.: The eMarketplace: Strategies for success in B2B eCommerce. McGraw Hill, USA (2001)
Sarantakos, S.: Social research. Macmillan, South Melbourne (1993)
Schewe, K.-D., Kaschek, R., Matthews, C., Wallace, C.: Modelling web-based banking systems: Story boarding and user profiling. In: Mayr, H., Van den Heuvel, W.-J. (eds.) Proceedings of the Workshop on Conceptual Modelling Approaches to E-Commerce, Springer, Heidelberg (2002)
Thalheim, B., Düsterhöft, A.: The use of metaphorical structures for internet sites. Data & Knowledge Engineering 35, 161–180 (2000)
Troyer, O.D.: Designing well-structured websites: Lessons learned from database schema methodology. In: Ling, T.-W., Ram, S., Li Lee, M. (eds.) ER 1998. LNCS, vol. 1507, pp. 51–64. Springer, Heidelberg (1998)
Truchard, K.-H., Truchard, A., Katz-Haas, R.: Ten guidelines for user-centred web design. Usability Interface 5(1), 12–13 (1998)
Wallace, C.: The impact of the Internet on business. PhDthesis, Massey University, Palmerston North (2002)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2003 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Wallace, C., Matthews, C. (2003). Communication: Key to Success on the Web. In: Olivé, A., Yoshikawa, M., Yu, E.S.K. (eds) Advanced Conceptual Modeling Techniques. ER 2002. Lecture Notes in Computer Science, vol 2784. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-45275-1_38
Download citation
DOI: https://doi.org/10.1007/978-3-540-45275-1_38
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-20255-4
Online ISBN: 978-3-540-45275-1
eBook Packages: Springer Book Archive