Abstract
The aim of this chapter is to model the value of rational flexibility in buyer-seller relationships in order to explain the trade-off in flexibility and to derive implications for the management of buyer-seller relationships in a world of behavioral and environmental uncertainty. Instead of a transaction cost minimizing calculus that is common in TCE, I propose to choose institutions that maximize the value of rational flexibility.
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© 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
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Roemer, E. (2004). Rational Flexibility in Buyer-Seller Relationships — A Real Options Approach. In: Flexibility in Buyer-Seller Relationships. Business-to-Business-Marketing. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81833-1_4
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DOI: https://doi.org/10.1007/978-3-322-81833-1_4
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-8195-8
Online ISBN: 978-3-322-81833-1
eBook Packages: Springer Book Archive