Abstract
An overview of retail banking products and why banks need to stop trying to sell products and realize they are purveyors of emotionally charged services. Outlining the concept of money moments and describing the origins and fundamentals of invisible banking.
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Notes
- 1.
Duena Blomstrom, “Open Letter to the Challenger Bank Part 1”, www.duenablomstrom.com, June 29, 2015, https://duenablomstrom.com/2015/06/29/an-open-letter-to-the-challenger-bank/.
- 2.
Duena Blomstrom, “Open Letter to the Challenger Bank—Reloaded”, www.linkedin.com, September 17, 2015, https://www.linkedin.com/pulse/open-letter-challenger-bank-reloaded-duena-blomstrom/.
- 3.
Amazon.com, “Introducing Amazon GO”, www.amazon.com, December 2016, https://www.amazon.com/b?node=16008589011.
- 4.
Rupert Jones, “Once It Was Touch and Go, Now Contactless Is a New-Wave Revolution”, www.theguardian.com, September 10, 2016, https://www.theguardian.com/money/2016/sep/10/contactless-cards-wave-pay-oyster-london-use.
- 5.
The Money Advice Service, “Press Release: 4 out of 10 Adults Are Not in Control of Their Finances”, www.moneyadviceservice.org.uk, October 28, 2015, https://www.moneyadviceservice.org.uk/en/corporate/four-out-of-10-adults-are-not-in-control-of-their-finances-new-strategy-launched-to-improve-uks-financial-capability.
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Blomstrom, D. (2018). Products vs. Money Moments. In: Emotional Banking. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-75653-0_3
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DOI: https://doi.org/10.1007/978-3-319-75653-0_3
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