Abstract
To lead with distinction, a leader must create a compelling brand that reflects 360 degrees of personal and professional excellence. This chapter discusses the clear connection between shrewd branding and leadership success.
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Mariama-Arthur, K. (2018). Leaders Create the Best Version of Themselves Without Apology. In: Poised for Excellence. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-64574-2_7
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DOI: https://doi.org/10.1007/978-3-319-64574-2_7
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