Effectiveness of Communicating Personalized Values Related to Physical Exercise to Enhance Motivation

Abstract

Recently, methods for motivating people who do not have an exercise habit have been attracting public attention, because lifestyle-related diseases are becoming a serious issue. While few people possess such a habit, frequent physical exercise is necessary in order to prevent lifestyle-related diseases. To address this issue, it is important to increase motivation for physical exercise. Yet, effective methods for creating this motivation have not been established. This research aims to clarify effective methods for motivating people who lack an exercise habit. We focus on the sense of value for physical exercise, and its use for motivation. The study results succeeded in increasing the amount of physical exercise completed by the subjects.