Abstract
Vicious competition of tourism enterprises results from product homogeneity deeply manifested as homogeneity of tourism enterprise resource utilization, thus becoming the key impeding current tourism development. This paper uses niche theory as reference, illuminates the conception and connotation of niche overlap of tourism enterprise, and proposes its three-dimensional measurement model by interviews and questionnaire surveys of tourism enterprises, and this thesis also tests the data using methods such as EFA analysis and CFA analysis. On this basis, the influence mechanism of niche overlap of tourism enterprise on tourist satisfaction degree is analyzed by using structural equation. Verification result shows overlapping degree of space-time resource niche of tourism enterprises, niche overlap of market resource, niche overlap of ecology resource are all significantly negatively related to tourism satisfaction negatively.
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Acknowledgements
This work was funded by Youth Program of Social Science Research of Sichuan Province for the 13th Five-year Plan “Research on relationship embedded model between agricultural e-commerce enterprises and customer under the trend of industrial integration (SC16C022)”, Project of Education Department of Sichuan Province “Research on the development choice between diversification or specialization of agricultural electricity supplier under the trend of industrial integration” and the National Natural Science Foundation of China (71501019).
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Lin, S., Chen, J., Tang, J. (2018). An Empirical Study on the Impact of Niche Overlap of Tourism Enterprise on Tourist Satisfaction. In: Xu, J., Gen, M., Hajiyev, A., Cooke, F. (eds) Proceedings of the Eleventh International Conference on Management Science and Engineering Management. ICMSEM 2017. Lecture Notes on Multidisciplinary Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-59280-0_111
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DOI: https://doi.org/10.1007/978-3-319-59280-0_111
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