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Global Encyclopedia of Public Administration, Public Policy, and Governance pp 1–9Cite as

Political Communication

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Synonyms

Political discourse; Elite influence on public opinion; Political persuasion and mobilization

Introduction

Political communication is the dissemination of political information among and between political elites, mass media organizations, and the public. The study of political communication emerged as an important subfield of both political science and communication in the twentieth century, with research focused on the influence of the news media on public opinion and voting behavior; the theories of agenda-setting, framing, and priming effects; the tactics and efficacy of political campaigns; the effects of negative political advertising; the discourse and deliberation among the mass public; the speeches and rhetoric of office holders; the interactive relationships between elite and mass opinion; the influence of commercial and political pressures on the content of news media; the relationship between partisan polarization and partisan media; and the advent of digital...

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Authors and Affiliations

  1. University of Texas at San Antonio, San Antonio, TX, USA

    Bryan T. Gervais

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  1. Bryan T. Gervais
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Correspondence to Bryan T. Gervais .

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  1. Florida Atlantic University, Boca Raton, Florida, USA

    Ali Farazmand

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Gervais, B.T. (2016). Political Communication. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_2531-1

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  • DOI: https://doi.org/10.1007/978-3-319-31816-5_2531-1

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