Abstract
This paper discusses a group-driven International Business Plan as a six-credit hour capstone in an MBA program. It is fully integrated, customized to client need, and it offers benefits beyond those of other experiential learning exercises.
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Cordell, V.V., Plaster, T.L. (2015). The Experiential International Business Plan as a Capstone MBA Course. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_36
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DOI: https://doi.org/10.1007/978-3-319-17320-7_36
Publisher Name: Springer, Cham
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