Abstract
Dalhousie/Xiamen joint M.B.A. was implemented in 1987, five years after the first China joint governmental level management education program between the Chinese State Education Commission (CSEC) and the Canadian International Development Agency (CIDA) was established. Xiamen’s MBA marketing specialisation aspects were to begin with Marketing Communications and Marketing Channels in 1989/90. These courses were developed after research to incorporate China’s special conditions. They were taught in 1990. The students were introduced to an eclectic pedagogical style which evoked interests among them and stimulated much competition. Although Canadian aid has ended, the program continues with Chinese instructors and growth in Student numbers.
* The author acknowledges with thanks the assistance of CIDA and Acadia, Dalhousie, and Xiamen universities.
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Mitchell, L.A. (2015). A Review of China’s Management Education and Foreign Aid: A Case Study. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_34
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