Abstract
Consumption differences were examined between Spanish-speaking, bilingual, and English-speaking hispanic families from the San Antonio Metropolitan area. Significant differences were found for a variety of consumption behaviours. These differences remained even after social class and income were removed.
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Webster, C. (2015). Spanish- and English-Speaking Hispanic Subcultural Consumption Differences. In: Bahn, K. (eds) Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17046-6_4
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DOI: https://doi.org/10.1007/978-3-319-17046-6_4
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