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Dimensions of the Transmedia Design

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Perspectives on Design and Digital Communication

Part of the book series: Springer Series in Design and Innovation ((SSDI,volume 8))

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Abstract

The transmediality consists of products, practices, and processes involving stories expanded in various media, either through strategic market actions or spontaneously by his prosumers. It ranges from ARGs to the complex entertainment franchise systems. In this context, it is possible to perceive an expressive design role, facing complex interfacial instances, with their respective actors, platforms, and markets. Therefore, this work, derived from an exploratory investigation that resulted in the TRADE System’s conceptual framework (Sens in Design transmídia: um sistema para análise e criação das interfaces de mundos narrativos multimidiáticos 2017), aims to present and discuss the different dimensions of transmedia design, as well as their components. The results point to a discussion about the design potentials and limitations in the analysis and creation of multimedia storyworlds.

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Authors and Affiliations

  1. Universidade Federal de Santa Catarina / LAB DAT, Florianópolis, Brazil

    André Luiz Sens

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  1. André Luiz Sens
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Correspondence to André Luiz Sens .

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Editors and Affiliations

  1. ID+ / School of Design, Polytechnic Institute of Cavado and Ave, Barcelos, Portugal

    Nuno Martins

  2. CECS / Institute of Social Sciences, University of Minho, Braga, Portugal

    Daniel Brandão

  3. CIAUD / RETHINK / School of Applied Arts, Polytechnic Institute of Castelo Branco, Castelo Branco, Portugal

    Daniel Raposo

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Sens, A.L. (2021). Dimensions of the Transmedia Design. In: Martins, N., Brandão, D., Raposo, D. (eds) Perspectives on Design and Digital Communication. Springer Series in Design and Innovation , vol 8. Springer, Cham. https://doi.org/10.1007/978-3-030-49647-0_9

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  • DOI: https://doi.org/10.1007/978-3-030-49647-0_9

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