Abstract
For sites that sell products, you can gather additional data about the purchases users make on the site. Google Analytics offers two levels of detail in tracking ecommerce:
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Weber, J. (2015). Ecommerce: Tracking Products and Purchases. In: Practical Google Analytics and Google Tag Manager for Developers. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0265-4_7
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DOI: https://doi.org/10.1007/978-1-4842-0265-4_7
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0266-1
Online ISBN: 978-1-4842-0265-4
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