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Social and Developmental Influences

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Abstract

In our discussion of family influences in Chapter 8 we took a brief look at the process of socialization, the way people become social, as opposed to individual, human beings. We saw that the complex and powerful emotional life of the family has a general but very important influence on the kind of social beings that children become, their basic orientation to the outside world. Part of this process involves learning how to be a consumer by coshopping with parents and by parents acting as role models.

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Further Reading

  • Danziger, K., Socialization (Baltimore: Penguin, 1973). A brief account that manages to be both scholarly and stimulating. It is now out of print, but good libraries should have a copy.

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  • Garbarino, J. and F. M. Stott, et al, What Children Can Tell Us (San Francisco: Jossey-Bass, 1990). Outlines the development of children as consumers and the research techniques used to study them.

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  • Moschis, G., Consumer Socialization: A Life-Cycle Perspective. (Lexington, MA: Lexington Books, 1987). A thorough account of the topic that deals well with adult as well as childhood socialization.

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  • Piaget J. and B. Inhelder, The Psychology of the Child (New York: Basic Books, 1969). Piaget’s own account of his life’s work.

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  • Ward S., D. B. Wackman and E. Wartella, How Children Learn to Buy (Beverly Hills: Sage, 1977). A good early account of childhood consumer socialization.

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© 1997 David A. Statt

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Statt, D.A. (1997). Social and Developmental Influences. In: Understanding the Consumer. Palgrave, London. https://doi.org/10.1007/978-1-349-25438-5_9

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