Abstract
Ian Fleming always maintained that he wrote Casino Royale in order to take his mind off his impending marriage, as an amusing diversion rather than a determined attempt to become a best-selling writer. Similarly, when, towards the end of his life, Fleming tried to categorise his work, he argued that ‘while thrillers may not be literature with a capital L, it is possible to write what I can best describe as “Thrillers designed to be read as literature”,’ and cited, as his models in this respect, Raymond Chandler, Dashiell Hammett, Eric Ambler and Graham Greene.1 Although it is clear Fleming always kept a weather-eye on the market for popular fiction, this does not seem to have been the market he had primarily in view when he first started writing. Indeed, he was somewhat surprised when it became clear that the Bond novels appealed to a wider readership than he had anticipated. In a letter to CBS in 1957, he wrote: In hard covers my books are written for and appeal principally to an ‘A’ readership but they have all been reprinted in paperbacks both in England and America and it appears that the ‘B’ and ‘C’ classes find them equally readable, although one might have thought that the sophistication of the background and detail would be outside their experience and in part incomprehensible.2
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Notes and References
I. Fleming, ‘How to Write a Thriller’, Books and Bookmen, May 1963, p. 14.
Cited in J. Pearson, The Life of Ian Fleming, Jonathan Cape, London, 1966, p. 299.
See P. Johnson, ‘Sex, Snobbery and Sadism’, New Statesman, 5 April 1958.
See B. Bergonzi, ‘The Case of Mr Fleming’, The Twentieth Century, March 1958.
I. Cameron, The Spectator, 12 October 1962.
Cited in L. Murray and R. Eglin, ‘The Gilt-edged Bond’, Business Observer, 16 January 1972.
See, for details, L. Tornabuoni, ‘A Popular Phenomenon’, in O. Del Buono and U. Eco (eds), The Bond Affair, Macdonald, London, 1966.
See D. Moriot, ‘James Bond and America in the Sixties: An Investigation of the Formula Film in Popular Culture’, Journal of the University Film Association, xxviii(3), Summer, 1976.
See J. Tulloch and M. Alvarado, Doctor Who: The Unfolding Text, Macmillan, London, 1983, p. 99.
S. Rubin, The James Bond Films, Arlington House, Norwalk, Connecticut, 1981, p. 187.
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© 1987 Tony Bennett and Janet Woollacott
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Bennett, T., Woollacott, J. (1987). The Moments of Bond. In: Bond and Beyond. Communications and Culture. Palgrave, London. https://doi.org/10.1007/978-1-349-18610-5_3
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