Merchandising

Abstract

The term ‘merchandising’ has as many definitions as there are types of retailers, but for the purpose of this book, it will be taken to mean the creation of a selling environment. This may be achieved through:

• (i) the choice of ‘the mix’ of merchandise to be offered to the customer;

• (ii) the choice of the amount of space to allocate to different items of merchandise;

• (iii) the choice of position, or display of particular products; and,

• (iv) the use of another sensory means such as music, touch or smell.