Summary
Data Mining technology allows marketing organizations to better understand their customers and respond to their needs. This chapter describes how Data Mining can be combined with customer relationship management to help drive improved interactions with customers. An example showing how to use Data Mining to drive customer acquisition activities is presented.
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© 2009 Springer Science+Business Media, LLC
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Thearling, K. (2009). Data Mining for CRM. In: Maimon, O., Rokach, L. (eds) Data Mining and Knowledge Discovery Handbook. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-09823-4_62
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DOI: https://doi.org/10.1007/978-0-387-09823-4_62
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Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-09822-7
Online ISBN: 978-0-387-09823-4
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