Abstract
To be supported, corporate conservation must have value both locally and globally. A corporate conservation program must be able to show value to the company and its stakeholders. It should also have demonstrable habitat or ecosystem value. A locally relevant conservation action should be able to be recognized as an example of globally significant corporate citizenship. An individual site-based effort like a grassland restoration project that also acts as an outdoor classroom for a local school will be seen as “more valuable” if it contributes toward a strategic corporate conservation objective. But how is value calculated? How can those with a stake in the success of the effort know that they are on the right road? Calculating value is a challenge across the entire conservation community, where the subject of biodiversity metrics and indicators bedevils conservation practitioners and academics alike. This challenge is also at the core of mainstreaming conservation into the private sector, which is needed in order to fully engage business in the global biodiversity goals of the Convention of Biological Diversity (CBD).
If you don’t know where you are going, any road can take you there.
—LEWIS CARROLL, ALICE IN WONDERLAND
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Notes
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© 2020 Margaret O’Gorman
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O’Gorman, M. (2020). Monitoring, Metrics, and Recognition. In: Strategic Corporate Conservation Planning. Island Press, Washington, DC. https://doi.org/10.5822/978-1-61091-941-8_6
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