Abstract
At one point during her widely viewed Ted Talk, Rachel Botsman, author of What’s Mine Is Yours: The Rise of Collaborative Consumption, asked the audience for a show of hands from those who owned a power drill. Nearly everyone lifted a palm.1 “It’s kind of ridiculous, isn’t it?” she said, with a mix of disbelief and sadness, “because what you need is the hole, not the drill.” Pausing to let her point sink in—because what you need is the hole, not the drill—she then swooped in with the solution. “Why don’t you rent the drill? Or rent out your own drill to other people and make some money from it?”
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Notes
- 1.
Rachel Botsman, “The Case for Collaborative Consumption,” filmed May 2010 in Sydney, Australia, TED video, 16:28, www.ted.com/talks/rachel_botsman_the_case_for_collaborative_consumption, accessed November 25, 2016.
- 2.
As quoted in Sarah Kessler, “The ‘Sharing Economy’ Is Dead, and We Killed It,” Fast Company, September 14, 2015, www.fastcompany.com/3050775/the-sharing-economy-is-dead-and-we-killed-it, accessed November 24, 2016.
- 3.
Ibid.
- 4.
Michael Carolan, “More than Active Food Citizens: A Longitudinal and Comparative Study of Alternative and Conventional Eaters,” Rural Sociology 82, no. 2 (June 2017): 197–225, doi:10.1111/ruso.12120.
- 5.
Barbara Gray and Jennifer J. Kish-Gephart, “Encountering Social Class Differences at Work: How ‘Class Work’ Perpetuates Inequality,” Academy of Management Review 38, no. 4 (October 2013): 670–699, doi:10.5465/amr.2012.0143; Michael W. Kraus et al., “Social Class, Solipsism, and Contextualism: How the Rich Are Different from the Poor,” Psychological Review 119, no. 3 (July 2012): 546–572, doi:10.1037/a0028756.
- 6.
See, e.g., Agata Gasiorowska et al., “Money Cues Increase Agency and Decrease Prosociality among Children: Early Signs of Market-Mode Behaviors,” Psychological Science 27, no. 3 (March 2016): 331–344, doi:10.1177/0956797615620378; Ashley V. Whillans, Eugene M. Caruso, and Elizabeth W. Dunn, “Both Selfishness and Selflessness Start with the Self: How Wealth Shapes Responses to Charitable Appeals,” Journal of Experimental Social Psychology 70 (May 2017): 242–250, doi:10.1016/j.jesp.2016.11.009.
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Carolan, M.S. (2018). Walls Make Terrible Neighbors. In: The Food Sharing Revolution. Island Press, Washington, DC. https://doi.org/10.5822/978-1-61091-887-9_8
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