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World consumption of beverages

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The orange juice business


Over the past seven years, the world population has increased at a rate of 1.2% per year, and the consumption of commercial beverages has grown 3.6% per year. Therefore, during this period a market of 297 billion liters of beverages was created, bringing the total market for commercial beverages to approximately 1.6 trillion liters in 2009, equivalent to 231 liters per capita per year. The leading beverage category in market share in 2009 was hot tea (at 20.9 %), followed by bottled water (15.3 %), milk (12.8 %), carbonated soft drinks (12.5 %), beer (11.2 %), hot coffee (8.2 %), still drinks (2.7 %) and juices/nectars (2.6 %), as shown in Graph 35.

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Neves, M.F., Trombin, V.G., Lopes, F.F., Kalaki, R., Milan, P. (2011). World consumption of beverages. In: The orange juice business. Wageningen Academic Publishers, Wageningen.

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