Abstract
The target of marketing is to maximize the customer equity. Seen from this angle, this article interprets the content of marketing strategy based on the analysis of the customer equity. We analyze the content of marketing strategy at last, rationally analyze inner connection in content of marketing strategy.
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Li, Jj. (2017). Rational Thinking of the Marketing Strategy Based on Customer Equity. In: Qi, E., Shen, J., Dou, R. (eds) Proceedings of the 23rd International Conference on Industrial Engineering and Engineering Management 2016. Atlantis Press, Paris. https://doi.org/10.2991/978-94-6239-255-7_13
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DOI: https://doi.org/10.2991/978-94-6239-255-7_13
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