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Proceedings of the 6th International Asia Conference on Industrial Engineering and Management Innovation pp 855–863Cite as

Business Model Innovation for Exhibition Industry in China: A Case Study of Zhongshan

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Abstract

Convention and Exhibition are essential activities to measure the economic development of a country or regional entity. Taking exhibition industry in Zhongshan as a case, this paper explores its business model innovation. We first discuss the challenges of current government–focused operation mode for exhibition sector. Then using operational ways of Hong Kong and Germany as benchmark, we further analyze how to transfer to market-oriented business model for exhibition industry in China.

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Acknowledgments

This research is financially supported by The National Social Science Foundation of China (No. 12BGL123).

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Authors and Affiliations

  1. School of Political Science and Public Administration, UESTC, Chengdu, People’s Republic of China

    Hua Zhu

  2. School of Management and Economics, University of Electronic Science and Technology of China (UESTC), Chengdu, China

    Zheng He & Xueya Liu

Authors
  1. Hua Zhu
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  2. Zheng He
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  3. Xueya Liu
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Corresponding author

Correspondence to Zheng He .

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Editors and Affiliations

  1. Tianjin, China

    Ershi Qi

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Zhu, H., He, Z., Liu, X. (2016). Business Model Innovation for Exhibition Industry in China: A Case Study of Zhongshan. In: Qi, E. (eds) Proceedings of the 6th International Asia Conference on Industrial Engineering and Management Innovation. Atlantis Press, Paris. https://doi.org/10.2991/978-94-6239-145-1_82

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