Business Model Innovation for Exhibition Industry in China: A Case Study of Zhongshan

Conference paper


Convention and Exhibition are essential activities to measure the economic development of a country or regional entity. Taking exhibition industry in Zhongshan as a case, this paper explores its business model innovation. We first discuss the challenges of current government–focused operation mode for exhibition sector. Then using operational ways of Hong Kong and Germany as benchmark, we further analyze how to transfer to market-oriented business model for exhibition industry in China.


Exhibition industry Business model Innovation Government role 



This research is financially supported by The National Social Science Foundation of China (No. 12BGL123).


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Copyright information

© Atlantis Press and the author(s) 2016

Authors and Affiliations

  1. 1.School of Political Science and Public AdministrationUESTCChengduPeople’s Republic of China
  2. 2.School of Management and EconomicsUniversity of Electronic Science and Technology of China (UESTC)ChengduChina

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