Navigation and Internet Interaction

Abstract

We are now deep in the world of the wide web. And here is another example of a misleading navigational structure, albeit this one done on purpose. It is about the banner ads that you find on many web pages. You know the ones; you finally come to an informative page about current events in the news, and at the top you see a window-like box with a flashing yellow sign, scrolling words, or one of those flicking “click here to win $100.” You click on the little “x” button on the upper right corner of the window to close it and remove the irritating image from your sight (see figure 10.1).

“This isn’t just an ordinary up-and-down elevator!” announced Mr. Wonka proudly. “This elevator can go sideways and longways and slantways and any other way you can think of! It can visit any single room in the whole factory, no matter where it is! You simply press the button and zing! you’re off!”

—Roald Dahl, Charlie and the Chocolate Factory, Puffin Books, 1998