Skip to main content

Abstract

In retrospect, it seems rather simplistic to think of attitudes as always being unidimensional. After all, who hasn’t experienced “mixed feelings” about people, places, and things that we have encountered or visited in our lives. Take cars, for example. Talk to anyone who drives an older-model Jaguar and he or she will probably go on about the intrinsic beauty of its design, its stability taking corners, and especially the guttural resonance of that legendary double-overhead cam engine. It is equally likely, however, that the same individual will also recount the car’s finicky behavior, and its celebrated unreliability and high maintenance. In the end, most owners of an older Jag will say they both loved and hated the car. Asked to rate the car overall on a traditional bipolar continuum, they would find such a scale inadequate to describe their feelings for the beautiful but mischievous cat.

Ambivalence is a wonderful tune to dance to. It has a rhythm all its own.

Erica Jong

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Authors

Editor information

Editors and Affiliations

Copyright information

© 2005 Stephen C. Craig and Michael D. Martinez

About this chapter

Cite this chapter

Martinez, M.D., Craig, S.C., Kane, J.G. (2005). Pros and Cons. In: Craig, S.C., Martinez, M.D. (eds) Ambivalence and the Structure of Political Opinion. Palgrave Macmillan, New York. https://doi.org/10.1057/9781403979094_1

Download citation

Publish with us

Policies and ethics