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Shopping with and for Virtues

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Political Virtue and Shopping

Abstract

Virtues are generic benchmarks to help us navigate in the debates on what is good and bad, right and wrong, and who are them and us. They have always played a role in politics, community, and in economic and private life.1 We use virtues as a basis for passing judgment on politicians, company owners, people we meet in brief but frequent daily encounters, and in family relations. Virtues and ethics are again a public focus because we sense that social, political, and economic interactions have changed and this threatens the roots and values embedded in our political, economic, and social communities. The shifts to globalization, individualization, postmodernization, risk society, and governance discussed in chapter 1 make us ponder about the quality of political, social, and economic life and make us aware that our communities are local, national, regional, and global in orientation. The shifts also imply that today more responsibility is put on individuals to formulate their own conceptions of right and wrong.2 Good responsibility-taking requires the use of virtues.

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Notes

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© 2003 Michele Micheletti

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Micheletti, M. (2003). Shopping with and for Virtues. In: Political Virtue and Shopping. Palgrave Macmillan, New York. https://doi.org/10.1057/9781403973764_5

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