Abstract
In the recent reputation management boom, one group of stakeholders has been largely overlooked and that is employees. Although resources allocated to external communications have been growing in size and sophistication, internal communications have been the Cinderella of reputation management.
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© 2002 Chris Genasi
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Genasi, C. (2002). Spreading your gospel: how to turn your employees into your biggest fans. In: Winning Reputations. Palgrave Macmillan, London. https://doi.org/10.1057/9781403937537_9
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DOI: https://doi.org/10.1057/9781403937537_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-96365-4
Online ISBN: 978-1-4039-3753-7
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