Abstract
Caught up in the apparent backlash against e-business and — in many cases — with declining revenues from e-business related consultancy, many consulting firms have turned to geographic expansion as a more promising source of growth. Thus, US-based firms, who were the first to feel the effects of shrinking demand, looked to the European market, where the enthusiasm for e-business seemed initially undented. As the cold wind of change moved on, UK-based firms looked to southern Europe for the same reasons, and European firms looked to the Far East.
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© 2002 Fiona Czerniawska
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Czerniawska, F. (2002). Globalisation — Panacea or Delusion?. In: Management Consultancy. Palgrave Macmillan, London. https://doi.org/10.1057/9781403907189_10
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DOI: https://doi.org/10.1057/9781403907189_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42939-4
Online ISBN: 978-1-4039-0718-9
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