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The Coverage of Opposing Events: Brazil’s Sporting Mega-events Preparation and the Host Community Civil Protests

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Media Events

Abstract

Because we live in a media-oriented, technology-dependent society, audiences tend to believe as ‘real’ everything which is presented to them by the media. Indeed, if something is not given media coverage, we are prone to doubt its existence or, as Dayan and Katz suggest, ‘before the cameras [are] turned on — we doubt it’ (1994, p. vii). With images becoming the object of human desire (Baudrillard, 1988, pp. 34–35) and an increasing ‘communication power’ (Castells, 2009), the professional production of contents for a 24/7 news cycle meets new challenges and a demand for skills which are beyond the composition of words. One of the skills in demand is related to news sources and events to satisfy the need for information of the audience. Since ‘real’ news may be scarce, the need to ‘create’ news has sprung from fields such as politics, corporate business and entertainment culture. These created — and somehow artificial — events may be called ‘pseudo-events’, ‘mega-events’ or ‘media events’.

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Authors
  1. Sónia Pedro Sebastião
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  2. Ana Isabel Lemos
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  3. Isabel Soares
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Editor information

Editors and Affiliations

  1. University of Wolverhampton, UK

    Bianca Mitu

  2. University of Bournemouth, UK

    Stamatis Poulakidakos

Copyright information

© 2016 Sónia Pedro Sebastião, Ana Isabel Lemos and Isabel Soares

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Sebastião, S.P., Lemos, A.I., Soares, I. (2016). The Coverage of Opposing Events: Brazil’s Sporting Mega-events Preparation and the Host Community Civil Protests. In: Mitu, B., Poulakidakos, S. (eds) Media Events. Palgrave Macmillan, London. https://doi.org/10.1057/9781137574282_5

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