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Mobile Media Events: Social Cohesion through an IM App

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Media Events

Abstract

Today, for many people, the mobile phone has become an extension of our bodies and an ‘organic part of the everyday life’ (Oksman and Rautiainen, 2003). By the end of 2014, ITU projected that world mobile-cellular subscription would reach 95.5 per 100 inhabitants (ITU, 2014). Among them, almost half would be smart phone users, nearly two billion of the population (eMarketer, 2014).

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© 2016 Xi Cui

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Cui, X. (2016). Mobile Media Events: Social Cohesion through an IM App. In: Mitu, B., Poulakidakos, S. (eds) Media Events. Palgrave Macmillan, London. https://doi.org/10.1057/9781137574282_14

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