Abstract
This chapter advances the argument further by briefly looking back to Aristotle’s Rhetoric and noting how both Aristotle and Shakespeare seemed to understand the thinking processes that Kahneman and Tversky describe. It goes on to demonstrate that claim by looking at two key moments of persuasion in Shakespeare’s plays: Richard’s wooing of Anne in Richard III and Beatrice’s order for Benedick to ‘Kill Claudio!’ in Much Ado About Nothing. It concludes by turning back in on itself and anticipating the charge that, in making its argument (i.e., that Shakespeare could see what modern psychology has found), Shakespeare and Cognition is itself prone to confirmation bias. But then it challenges the reader ask themselves why they would want to resist the claims put forward by this volume.
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© 2015 Neema Parvini
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Parvini, N. (2015). ‘Teach Me How to Flatter You’: Persuasion. In: Shakespeare and Cognition: Thinking Fast and Slow through Character. Palgrave Pivot, London. https://doi.org/10.1057/9781137543165_3
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DOI: https://doi.org/10.1057/9781137543165_3
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-137-54315-8
Online ISBN: 978-1-137-54316-5
eBook Packages: Palgrave Literature CollectionLiterature, Cultural and Media Studies (R0)