Abstract
Culture is the game changer. Get the culture right, and a company and its people thrive. Miss the mark, and you lose. Culture is the set of values that drive the thinking and the actions of an organization and its people day in and day out. It is the foundation that creates the persona or brand of a business that becomes the natural behavior internally and that is exuded externally.
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© 2015 Diane K. Adams
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Adams, D.K. (2015). Introduction. In: It Takes More than Casual Fridays and Free Coffee. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137526960_1
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DOI: https://doi.org/10.1057/9781137526960_1
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-70759-1
Online ISBN: 978-1-137-52696-0
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