Introduction

Abstract

Savage and Torgler introduce the contextfor their work, by providing a narrative examination of recent tragedies and miracles in the Himalayan Mountains that have fired up media climbers alike. They explore the negative perception modern climbing has in the media and the many published books and general views of who is responsible for the breakdown in social behaviour. The chapter provides also a discussion on the need for a narrative analysis technique and how this analytical approach is able to provide a valuable research tool where empirical analysis alone would be lacking foundation. Finally, the authors also place the work into a behavioural and organizational setting with competing institutional norms.