Selling Fashion after World War Two

  • Jackie Dickenson


This chapter examines the women who promoted the fashion industry during an important period in its development, the two decades after World War Two. In the affluent 1950s and 1960s, as more women could afford to follow fashion, the Australian rag trade began to reinvent itself, using advertising and promotional events to appeal to the new ‘European’ sensibility, as well as embrace the ground-breaking synthetic fabrics that were arriving from the United States and Europe. At the same time, the fashion industry sought to blend this new cosmopolitanism with a nationalist appeal in order to help the Australian wool industry tap into the expanding market for women’s fashion. Dickenson shows that Australian advertising women were at the forefront of this two-pronged campaign.


Australian Woman Fashion Industry Advertising Agency Wool Grower Advertising Manager 
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Copyright information

© Jackie Dickenson 2016

Authors and Affiliations

  • Jackie Dickenson
    • 1
  1. 1.University of MelbourneAustralia

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