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Dissociative Identities: A Multi-modal Discourse Analysis of TV Commercials of Italian Products in Italy and in the USA

  • Laura Di Ferrante
  • Walter Giordano
  • Sergio Pizziconi
Part of the Communicating in Professions and Organizations book series (PSPOD)

Abstract

This investigation aims to contribute novel theoretical and practical insights to the on-going debate about advertising products outside the home country of their brand. Specifically, our focus is on the way brand identity can be communicated.

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Copyright information

© Laura Di Ferrante, Walter Giordano and Sergio Pizziconi 2016

Authors and Affiliations

  • Laura Di Ferrante
  • Walter Giordano
  • Sergio Pizziconi

There are no affiliations available

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