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Exhibition Press Announcements: An Evolving or Dissolving Genre?

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The Ins and Outs of Business and Professional Discourse Research

Part of the book series: Communicating in Professions and Organizations ((PSPOD))

Abstract

Exhibition press announcements (EPAs) are a well-established genre in museum settings. Released in order to announce an up-coming exhibition, they are perceived by museums as useful tools for reaching audiences, influencing public opinion and, hopefully, increasing attendance (Genoways & Ireland, 2003; Rentschler & Hede, 2007; Kotler et al., 2008). Moreover, once EPAs are published on museum websites, they can bypass journalistic intervention, also known as “gatekeeping”, and directly address the general public, serving as marketing tools (Strobbe & Jacobs, 2005; Catenaccio, 2008).

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Authors
  1. Cecilia Lazzeretti
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Editor information

Editors and Affiliations

  1. University of Modena and Reggio Emilia, Italy

    Glen Michael Alessi

  2. Ghent University, Belgium

    Geert Jacobs

Copyright information

© 2016 Cecilia Lazzeretti

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Lazzeretti, C. (2016). Exhibition Press Announcements: An Evolving or Dissolving Genre?. In: Alessi, G.M., Jacobs, G. (eds) The Ins and Outs of Business and Professional Discourse Research. Communicating in Professions and Organizations. Palgrave Macmillan, London. https://doi.org/10.1057/9781137507686_11

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  • DOI: https://doi.org/10.1057/9781137507686_11

  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-137-50767-9

  • Online ISBN: 978-1-137-50768-6

  • eBook Packages: Social SciencesSocial Sciences (R0)

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