The Globalization Process

Abstract

Before we set off on our journey to explore the complexities of globalization, I want to set the stage with a couple of basic concepts that are fundamental to a discussion of how businesses function and how they globalize. This chapter explains my view of globalization in the context of profitability and the role that managers play in that process, given the globalization-related decisions they make on behalf of their companies. The perspective I adopt is not unique to this book but reflects an approach that is shared broadly. However, it is helpful to revisit it here because it is essential to building the framework for globalization that I explore in later chapters.