Epilogue

Abstract

Now that you have finished this narrative journey along the pathway to motivational marketing, I trust that your head is spinning with new ways to approach the business problems you face every day. You now have, I hope, new ways of thinking about your consumers, their lives, and their emotional needs. You should also have new ways of thinking about your product and the benefits it can deliver to truly fulfill consumers’ innermost emotional frustrations and aspirations. It is my sincere hope that each and every one of you has emerged from this book with a new and different perspective on the dialogs that take place between businesses and consumers.