Abstract
Throughout these pages, you’ve discovered nine core motivations that drive all consumer behavior. I’ve attempted to map these ideas out in a way that makes it easy for you to think about how to incorporate some of them into your own business almost immediately—as soon as you close the covers of this book, if not sooner. I also hope that your new viewpoint on consumer motivation brings you great success.
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Notes
Aristotle, PhysicsDavid Bostock (ed.), Robin Waterfield (trans.) (Oxford, Oxford: Oxford University Press, 2008).
Augustine, On the Free Choice of the Will, On Grace and Free Choice and Other Writings, Peter King (ed.) (Cambridge: Cambridge University Press, 2014).
Jeremy Bentham, An Introduction to the Principles of Morals and Legislation (Mineola, NY: Dover Publications, 2007), chapter 1, section 1.1, 1–8.
William James, Principles of Psychology, Kindle edition (Seattle: Amazon Digital Services, 2011).
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David Forbes, “Toward a Unified Theory of Human Motivation,” in Review of General Psychology 15:2 (2011): 85–98.
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© 2015 David Forbes
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Forbes, D. (2015). The Scholarship on Motivation. In: The Science of Why. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137502049_16
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DOI: https://doi.org/10.1057/9781137502049_16
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-69937-7
Online ISBN: 978-1-137-50204-9
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