Product Development Strategy

  • Mina Tajvidi
  • Azhdar Karami


This chapter discusses the new product development (NPD) strategy in the firms studied. It begins with a theoretical discussion of new product development strategy and covers a wide range of theories and conceptual frameworks in developing new product concepts. The associated theoretical models such as product life cycle and new product process are discussed in detail. The chapter covers the findings of the empirical research on product development strategy and firm performance in the firms studied.


Product Development Product Life Cycle Strategic Management Journal Entrepreneurial Firm Product Development Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Mina Tajvidi and Azhdar Karami 2015

Authors and Affiliations

  • Mina Tajvidi
    • 1
  • Azhdar Karami
    • 1
    • 2
  1. 1.Bangor Business SchoolBangor UniversityUK
  2. 2.University of TabrizIran

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