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Internet Marketing and Big Data Exploitation pp 61–79Cite as

Palgrave Macmillan

Technology

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Abstract

Technological change is possibly one of the most critical of the meta events that can create a future strategic opportunity or threat for any organisation. This is because technology has the potential to offer the basis for creating totally new industries or permit smaller firms to develop an entrepreneurial competitive advantage through which to challenge market leaders. Technology may even allow developing nations to implement faster industrialisation of their economy, which can eventually permit these countries to become the new global market leaders.

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Authors and Affiliations

  1. University of Auckland, New Zealand

    Ian Chaston

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  1. Ian Chaston
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© 2015 Ian Chaston

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Chaston, I. (2015). Technology. In: Internet Marketing and Big Data Exploitation. Palgrave Macmillan, London. https://doi.org/10.1057/9781137488961_4

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