Personalization and Gender: 2014 Gubernatorial Candidates on Social Media

  • Regina G. Lawrence
  • Shannon C. McGregor
  • Arielle Cardona
  • Rachel R. Mourão


On June 25, 2013, the Senate chamber of the Texas state capitol became the scene of a remarkable political showdown. For 13 hours, citizens at the capitol—along with over 100,000 viewers via a live web stream and thousands more on Twitter—watched and waited for the conclusion of a contentious filibuster of Senate Bill 5 (SB 5), which would impose numerous restrictions on abortion access and clinic facilities. Standing at the center of the filibuster showdown, state senator Wendy Davis became a national political celebrity literally overnight. Her pink running shoes, worn to withstand hours in which she could not relinquish the podium, quickly became an online meme.


Social Medium Female Candidate Policy Stance Woman Candidate Midterm Election 
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Copyright information

© Regina G. Lawrence, Shannon C. McGregor, Arielle Cardona, and Rachel R. Mourão 2016

Authors and Affiliations

  • Regina G. Lawrence
  • Shannon C. McGregor
  • Arielle Cardona
  • Rachel R. Mourão

There are no affiliations available

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