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Vision and Values: Put Family Members and Principles First

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The Business of Family
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Abstract

Strong values are the backbone of a good business as well as a good family. Whether protecting a corporation’s brand or a family’s reputation, values are key. Much as a firm can be damaged by fraud, a family will suffer if it puts its money ahead of members or ideals. Taking shortcuts never pays.

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Notes

  1. Jim Collins and Jerry I. Porras, Built to Last: Successful Habits of Visionary Companies (New York: HarperBusiness, 1994), 1.

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© 2015 Linda Davis Taylor

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Taylor, L.D. (2015). Vision and Values: Put Family Members and Principles First. In: The Business of Family. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137487872_4

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