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Of Marketing and Men: Making the Cinematic Greek Hero, 2010–2014

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Classical Myth on Screen
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Abstract

The ancient Greeks had their heyday in film from the 1950s to 1981, a period that encompasses the numerous adventures of Hercules in scores of “sword and sandal” movies and the carefully crafted mythological creatures of Ray Harryhausen.1 While they never really disappeared from the cinema,2 in the past four years ancient Greek heroes have appeared quite frequently in a number of back-to-back films focused on mythological characters and set in classical antiquity Most notable among them are Perseus in the remake of Clash of the Titans (2010) and its sequel Wrath of the Titans (2012), Theseus in Immortals (2011), and Hercules in The Legend of Hercules (2014) and Hercules (2014).

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Monica S. Cyrino Meredith E. Safran

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© 2015 Monica S. Cyrino and Meredith E. Safran

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Raucci, S. (2015). Of Marketing and Men: Making the Cinematic Greek Hero, 2010–2014. In: Cyrino, M.S., Safran, M.E. (eds) Classical Myth on Screen. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137486035_14

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