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Dynamic Capabilities and Value Co-Creation in Low-Tech Knowledge-Intensive Entrepreneurial Ventures

  • Glykeria Karagouni
  • Aimilia Protogerou

Abstract

Value co-creation (VCC) has been gaining increasing attention among scholars and practitioners as an overarching concept that describes collaboration between multiple stakeholders, be it companies, consumers, employees or other involved organizations (Nenonen and Storbacka, 2010). Fueled by Vargo and Lusch’s (2004) influential work on a co-creative service-dominant logic (SDL) of marketing, VCC appears to be an emerging innovation, marketing and business paradigm, which has recently turned to a growing area of literature.

Keywords

Competitive Advantage Open Innovation Dynamic Capability Mass Customization Niche Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Glykeria Karagouni and Aimilia Protogerou 2015

Authors and Affiliations

  • Glykeria Karagouni
  • Aimilia Protogerou

There are no affiliations available

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